About
We show the football content that works, every day.
Every day we look at the biggest football accounts on Instagram and TikTok and see which posts the fans actually got behind, clubs in season, national teams during the big tournaments. No opinions, no takes: the ranking is what the audience did, not what we think.
We count likes, comments, views and shares at equal weight, the same way the industry measures it, no secret formula. The math behind every number is all there on the methodology page.
Every number comes from what's public on the post itself. We never guess or use private data, only what anyone can see and check.
The index goes out here on the site and every day on @datafootball__, on Instagram and TikTok.