About
DataFootball is the daily index of football's most-engaged posts.
Every day we scan the biggest football accounts on Instagram and TikTok and rank their best-performing posts — clubs in the regular season, national teams during major tournaments. No opinions, no hot takes. Just what the audience actually engaged with.
We rank by engagement rate, likes, comments, views and shares — equal weights, the same way the industry measures it. The full breakdown is on the methodology page.
Every metric comes from public data on the post itself. We never use private or estimated numbers — only what anyone can see.
The index is published here and every day on @datafootball__, across Instagram and TikTok.