DATA FOOTBALL
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Engagement ≠ Followers

We rank football by how hard fans engage — not by audience size. The two tables barely overlap.

By engagement

who fans felt most · avg ER

  1. 1Ghana20.6%
  2. 2Algeria18.9%
  3. 3Ivory Coast18.7%
  4. 4Spain16.4%
  5. 5Mexico16.1%
  6. 6Norway15.1%
  7. 7France15.0%
  8. 8Portugal14.4%
  9. 9South Africa14.1%
  10. 10Haiti14.0%

By popularity

who got the biggest like spike

  1. 1Portugal3.0M
  2. 2Brazil1.7M
  3. 3France1.3M
  4. 4Mexico1.1M
  5. 5Morocco974K
  6. 6Egypt974K
  7. 7England795K
  8. 8Argentina773K
  9. 9Netherlands629K
  10. 10Algeria561K

Only 4 of 10 appear on both lists. Being seen isn't being felt.

This is what we measure — every day.

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